Network Marketing - Your Business Opportunity Is Not Important

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In the 80's and 90's, the thought of owning your own business for just $100's instead of $1000's was an intriguing idea. It was also an idea that brought about a lot of fear and skepticism to the hardworking middle class citizen. However, for a lot of people, it was an inviting idea. It was out-of-the norm. It was not how people were used to making money.

Just like a new trend, people were fascinated by the fact of making money outside the norm with just a small investment. They were elated with the possibility of working from home. They were excited at all the hype presentations and elaborate compensation plans. Enticed by the BIG bonuses and how easy it seemed to become wealthy in this business. So it was relatively easy to just show your Business Opportunity.

But as the years passed by, Network Marketing began on a downward spiral. It wasn't so exciting anymore. It was just another MLM (multi-level-marketing) or Business Opportunity. By this time, enough people had tried the business and failed miserably. It was all about who got in first and could get the most sign ups. No training or fundamentals were given. Just get them to the meeting. We were even given pitch lines to use. We were told to share the Business Opportunity to any and everyone that comes within 3 feet of us. It was more like imposing on people. Literally force feeding them information they didn't care to hear. This gave Network Marketing a bad name. It was simply not a good way to do business.

Because of the behavior of a lot of Network Marketers, we were labeled as peddlers. The very thought of Network Marketing screamed "Scam" or "Pyramid Scheme", and there were scams and illegal pyramid schemes out there. I had fallen victim to several. There were so many people who were victims of Drive-by Sponsoring! Just sign them up and on to the next one! This left a bad taste in the mouths of many.
Despite the image that Network Marketers painted, the industry popularity started to grow again. By the New Millennium, a change had taken place. A new way of Network Marketing had surfaced. There was a new breed of marketers emerging that would change the face of Network Marketing forever!

See, we've always been told in this industry that this business is a word-of-mouth business, which is true to some degree. We are told to make a names list of all our friends, family, relatives, and co-workers., which is also fine. What we are not taught is how to approach these people. So what happens when you run out of names on your names list? What should you do then? These are the things that were missing back in the 80's & 90's and are still missing today!

Your Business Opportunity is not Important! People are not looking for "Your" opportunity. They are looking for Solutions to their Problems. How do I know this? Because I was once one of those persons out there looking for a solution. My solution was not another Business Opportunity. There were plenty of those out there. My solution was finding out How to Get It Started. My solution was finding out How to Successfully Market and Build my Business Opportunity. That's what people are looking for. What's the point of having the Best Business Opportunity with the Best product and the Best compensation plan, if you don't know how to market, advertise, attract prospects, and build your business?

Once I found those things, my career as a Network Marketer became much easier and more enjoyable. It became more rewarding as I am now able to teach and share with others the things that I know as a knowledgeable Network Marketer. See, people don't join your Business Opportunity, they join "You"! If all you have to offer is a Business Opportunity, then you're just like the hundreds of thousands other Network Marketers out there pitching the Business Opportunity to everyone they meet.

To sum it all up, Your Business Opportunity Is Not Important. What is important is educating and the personal development of others that are looking for a means to make money outside of the regular hustle and bustle of the dreaded 9 to 5 job! People subconsciously follow leaders. Leaders provide knowledge. Knowledge gives ordinary people the Power to accomplish extraordinary things. Be Empowered!

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